Starbucks mission is to make sure that the customer is always satisfied. The company presents itself as luxury and is passionate about what they do. Starbucks sets the new standard and are the leaders in coffee around the world. The company is also committed to delivering perfection in every area: customer satisfaction, success for their partners and shareholders and the enjoyment of neighboring communities. These qualities help and encourage Starbucks to continue to grow. Recently, Starbucks major marketing situation was to allow Aria foods in Europe to manufacture, distribute and market Starbucks branded RTD beverages in Europe. The estimated net for Starbucks would be 500 hundred million.
Globally Starbucks has two strategies: Presenting its high quality product no matter where its sold and choosing the right people to work with. As part of Starbucks global marketing plan , cultures and language are extremely important in a foreign sell. The company tweaks its menus and furniture layouts to appeal to the different foreign markets.
The key to any business is customer satisfaction and Starbucks has enough of that. The Seattle based company is always introducing new items to the menu without much advertising. One may ask How does Starbucks influence customer decision? Starbucks relies on word of mouth, if one customer is pleased then that customer will tell a friend or maybe two and because of repetition Starbucks may gain more customers who tell more friends. I don't believe that Starbucks actually understands the needs of the customer in price, the company just sells the fact that their four dollar coffee is better than a cup of coffee that cost two dollars. I frankly think its two strong and wouldn't mind the cheaper coffee.
In business marketing Starbucks has managed to catch the interest of big retail chains. In 2002 Target and Starbucks agreed to to place a Starbucks in all of Targets new stores. Macy's in Manhattan also took advantage of the Starbucks repetition with two Starbucks located within the superstore. That's great business Marketing.
Starbucks values its customers and in the beginning Starbucks had one target market, now it caters to every demographic. Starbucks successfully expanded its product offering, revenue and brand values by targeting the right customers. Although Starbucks continues to expand its product line with items that will appeal to any demographic, its best customers are between the ages of 18-24. This age group make up the largest segment.
Starbucks centers itself around communities and has gone green to help the earth, the company also doesn't mind losing money to retrain Batista's. Starbucks is a success and the journey for the company has just began.
Globally Starbucks has two strategies: Presenting its high quality product no matter where its sold and choosing the right people to work with. As part of Starbucks global marketing plan , cultures and language are extremely important in a foreign sell. The company tweaks its menus and furniture layouts to appeal to the different foreign markets.
The key to any business is customer satisfaction and Starbucks has enough of that. The Seattle based company is always introducing new items to the menu without much advertising. One may ask How does Starbucks influence customer decision? Starbucks relies on word of mouth, if one customer is pleased then that customer will tell a friend or maybe two and because of repetition Starbucks may gain more customers who tell more friends. I don't believe that Starbucks actually understands the needs of the customer in price, the company just sells the fact that their four dollar coffee is better than a cup of coffee that cost two dollars. I frankly think its two strong and wouldn't mind the cheaper coffee.
In business marketing Starbucks has managed to catch the interest of big retail chains. In 2002 Target and Starbucks agreed to to place a Starbucks in all of Targets new stores. Macy's in Manhattan also took advantage of the Starbucks repetition with two Starbucks located within the superstore. That's great business Marketing.
Starbucks values its customers and in the beginning Starbucks had one target market, now it caters to every demographic. Starbucks successfully expanded its product offering, revenue and brand values by targeting the right customers. Although Starbucks continues to expand its product line with items that will appeal to any demographic, its best customers are between the ages of 18-24. This age group make up the largest segment.
Starbucks centers itself around communities and has gone green to help the earth, the company also doesn't mind losing money to retrain Batista's. Starbucks is a success and the journey for the company has just began.
