Starbuck's Global Marketing Plan

Starbucks a Seattle based company is well known for its quality to coffee and aggressive global marketing. Starbucks has two strategies when expanding globally:presenting a high quality product no matter where you sell it and choosing the right people to work with. Starbucks also tries to stay sensitive to cultures and language. In Spain almost every menu is written in Spanish and Catalan. In china Starbucks goal is to build hip hangouts that tap into the new taste of china's emerging middle class: tweaks to furniture,store layout, artwork and food options have been made to apply more to the Chinese eye.

Starbucks largest oversea markets are in japan, England and china. Starbucks need to make more changes to appeal to these countries who prefer tea.

Starbucks Target market

Starbucks original target market for its delicious high quality coffee was young college students with slightly higher incomes than average incomes. Years later Starbucks has moved it focus from college to targeting every demographic. Starbucks locations are noticed in specific neighborhoods and classes. Starbucks targets every demographic in higher incomes: people with high incomes are more likely to spend 4 dollars and up for a cup of coffee.

Starbuck's Major Marketing Situation

The Starbucks chain just continues to grow and grow. Europeans will be happy to know that Aria foods: a company owned by 7,700 Danish and Swedish cooperative members will now manufacture, distribute and market Starbucks branded RTD beverages around Europe. This is a great deal for Starbucks who estimate the European market size at about 500 million. Starbucks is also calling for 200 international cafes and has not forgotten about the united states takeover calls for 100 net stores. Starbucks is looking toward china for the expansion of the company after it takes over the united states. All I can say is watch out Dun kin donuts because when Starbucks does it , they do it big.

Re definition of Starbucks Mission Statement

Our mission is to make sure the customer is always satisfied. Whether its coffee to go, hot steaming cup of oatmeal with fruit and nuts or a pastry to start a pleasant day, the customers are always satisfied. We are encouraging and cultivating the human essence one cup and one neighborhood at a time.

Customer satisfaction is our number one goal. We are passionate about quality and our work is never done. The finest coffee beans are imported and roasted with love and tenderness. With every cup of coffee we want our customers to feel as though they received a hug from a relative they haven't seen in awhile. We are that passionate at what we do. This is not just a job for us; its a career in which we love what we do. We treat each other with courtesy and enjoy diversity, which is the standard nothing less.

Starbucks is really about the human junction. We connect with our customers, we share laughs or light conversations while serving a perfectly made beverage. Our customers are always respected and their needs met. Comfortable seating and internet services are made available for the customer that enjoys spending time with us. We like to think of Starbucks as home away from home, without the worries of the outside world. Just grab a cup of Joe, one of oue delicious pastries, a comfty seat and enjoy the comforts of Starbucks. Always full of empathy.

The world is looking toward Starbucks to set the new standard and we will lead. We are part of many communities and we make it imperative that we are good neighbors. We are commited to delivering perfection in every area: customer satisfiction, success for our patners and shareholders and the enjoyment of neighboring communties. We dont forget the importance of environmental issues and we share that with everyone. We realize that we are all responsible for the environments future that is why we encourage all to join our mission of buying, selling and using environmentally friendly products. Starbucks is not just about delivering perfection but perserving life.