Monday, February 15, 2010

Starbuck's Major Marketing Situation

The Starbucks chain just continues to grow and grow. Europeans will be happy to know that Aria foods: a company owned by 7,700 Danish and Swedish cooperative members will now manufacture, distribute and market Starbucks branded RTD beverages around Europe. This is a great deal for Starbucks who estimate the European market size at about 500 million. Starbucks is also calling for 200 international cafes and has not forgotten about the united states takeover calls for 100 net stores. Starbucks is looking toward china for the expansion of the company after it takes over the united states. All I can say is watch out Dun kin donuts because when Starbucks does it , they do it big.

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