Starbucks Target market

Starbucks original target market for its delicious high quality coffee was young college students with slightly higher incomes than average incomes. Years later Starbucks has moved it focus from college to targeting every demographic. Starbucks locations are noticed in specific neighborhoods and classes. Starbucks targets every demographic in higher incomes: people with high incomes are more likely to spend 4 dollars and up for a cup of coffee.