Starbucks a Seattle based company is well known for its quality to coffee and aggressive global marketing. Starbucks has two strategies when expanding globally:presenting a high quality product no matter where you sell it and choosing the right people to work with. Starbucks also tries to stay sensitive to cultures and language. In Spain almost every menu is written in Spanish and Catalan. In china Starbucks goal is to build hip hangouts that tap into the new taste of china's emerging middle class: tweaks to furniture,store layout, artwork and food options have been made to apply more to the Chinese eye.
Starbucks largest oversea markets are in japan, England and china. Starbucks need to make more changes to appeal to these countries who prefer tea.
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