In any business the key to success is consumer satisfaction. Starbucks is aware of this and pleases many customers with luxury coffee supposedly made with great care. Starbucks is always introducing new things to the menu without much advertising. Starbucks recently added oatmeal with three topping choices to the menu and lets not forget its limited time drinks around the holiday. One can ask themselves how are people informed of these special offers when Starbucks does not use large advertisement banners. Starbucks relies on word of mouth, if they please one customer that customer will tell a friend or maybe two : and because of its repetition they may gain more customers who will tell more friends. Does Starbucks understand the real need of consumers or potential consumers? No, Starbucks is a company that wants to sell itself and force people to believe that a four dollar cup of coffee is way better than a cup of coffee less than two dollars. You may say whats the difference between the two I still get the buzz. Well Starbucks sells you on luxury, they pay close attention to culture and language in order to enforce this thought internationally. Starbucks may be able to force its "luxury" coffee on Americans and many other countries but Italy wont have it. They already have luxury coffee and the people pay less than a dollar for it, that's a sell that can't be sold. Regardless, Starbucks is constantly introducing new items to the menu and targeting almost every demographic. Hot chocolates and cupcakes for children, low fat pastries and the choice of soy milk for the health conscious person and comfortable chairs and mellowing music can relax anyone. Though Starbucks doesn't advertise on television and public banners, its success has been based on word of mouth and its luxury coffee. I think customer satisfaction has definitely been met 100%.
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