Saturday, March 27, 2010

Starbucks Sales Operation

Starbucks is everywhere. How do they sell, through what distribution channel and who does the selling? Starbucks purchases and roasts high quality whole bean coffee, they also distribute a variety of pastries, blended beverages Cd's, a selection of premium teas throughout its retailer stores.
In addition to its sales through its aggressive retail chain, Starbucks sells its Coffee and tea through other distribution channels. The Business alliances business unit, collectively operations and speciality operations. Starbucks also distributes frappuccino drinks and ice cream to local supermarkets. Starbucks aggressive expansion increases its market share in existing markets and helps to open stores in new markets when the opportunity presents itself. The company's speciality operations aggressively wants to reach customers where they work, where they travel , shop and dine. The company sells whole bean and ground coffees to office distributors and international food service companies.

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