Starbucks has successfully expanded its product offerings, revenues and brand value by targeting the right customer. Most of Star buck's customers are between the ages 18-24. These customers make up the largest segment of customers. Many may not be heavy coffee drinkers and may relax at the fact that Starbucks has non- coffee gourmet drinks. Customers between these ages see Starbucks as different and unique.
I am apart of that segment and I only go to target for the Raspberry, soy, white hot chocolate. Yum. The average customer within that segment makes around 5.3 visits a month. I am also guilty of this. With a Starbucks at every corner in Manhattan, how can you not feed your addiction.
61% of customers between the ages of 18-24 drink coffee of an energy boost.80% of customers between the ages of 18-24 visit Starbucks for snacks and beverages.
49% of customers between the ages of 18-24 visit Starbucks for meeting with friends and social activities.
Because the customers between the ages of 18-24 are most likely college students. Many find Starbucks to be relaxing, affordable and convenient. New york university can enjoy that convenience with a Starbucks right on campus, as well as many other colleges.
Although Starbucks receives major business from this demographic, Starbucks also targets every other demographic. Everyone can enjoy Starbucks from its children's menus, to senior citizen discounts. I would say its the Bloomingdale's for gourmet "Everything" associated with beverages.
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