Starbucks is well known for its lack of Advertising. Most of Starbucks advertising is done in and outside of its retail chains. Starbucks in store advertising helps customers get comfortable in the comfy chairs, relax to relaxing music and have the choice of spending hours sitting without even having to make a purchase. Which compels the customer to actually spend money because they almost feel like their taking Starbucks for granted. The Average Starbucks customer visits the store six times per month, while Starbucks most loyal visit 16 times per month. Starbucks lack of advertising must be doing something right.
When the growing retail chain releases a commercial, the commercial receives huge popularity. The commercials have driven up sales and received very positive feedback. Starbucks reported 26% of respondents like them and the commercial appeals equally to men and women. I believe that the music is the key the success of each commercial. Although Starbucks executives are happy with the feedback, they want to stick with creating unique and welcoming first handed experiences for all customers.
February 26, 2008 Starbucks closed down 7,100 stores in the u.s. They retrained Barista's in making espresso shots, steam milk and other drinks for customers. Starbucks made the public announcement promising customers that their drink should be made" perfect every time" or the customer should tell the Barista and they will remake it correctly. I think this is one example of excellent public relation. The company showed that they were able and capable of losing money that day just so in the future customers will know that their expectations are important.
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