Saturday, April 24, 2010

Starbuck's Product concept



Starbucks motto is the perfect cup of coffee is a wholesome, delicious snack that can make your day. So they make sure everything you choose is of the finest quality, they have a repetition of being creative. At Starbucks customers can receive not only the finest quality of coffee but delicious hand crafted snacks and sandwiches. As a customer myself I tend to go for the white hot chocolate more because of the strength of the coffee and I just leave the snacks. Starbucks products appeal to almost anyone and if your someone like me that doesn't like their coffee there are many alternatives.





Starbucks Via Ready Brew
Starbucks has found a new way to prepare a great cup of coffee but just adding water. Starbucks boosts that other instant coffees taste flat and lifeless. Starbucks Via Ready Brew is different because its full bodied and flavorful. It is made with the highest quality Arabic beans and it is an natural process that Starbucks spent years perfecting. Starbucks is constantly developing their product line extensions and product mix width by adding new editions to their already packed line of products some items are only sold in select retail spots.
Starbucks and beam global spirits & wines created a liqueur drink that is not sold at Starbucks. It is not the first time that Starbucks merged with other big brands to deliver innovative products and create niche markets. Pepsi co distributes Starbucks frappuccino drinks and double shot espressos and Dreyers distributes their ice cream in local stores.
Starbucks is always trying to develop new creative products to apply to customers. They modify their existing products to perfection.




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