Starbuck's Marketing Segement

Starbucks has successfully expanded its product offerings, revenues and brand value by targeting the right customer. Most of Star buck's customers are between the ages 18-24. These customers make up the largest segment of customers. Many may not be heavy coffee drinkers and may relax at the fact that Starbucks has non- coffee gourmet drinks. Customers between these ages see Starbucks as different and unique.

I am apart of that segment and I only go to target for the Raspberry, soy, white hot chocolate. Yum. The average customer within that segment makes around 5.3 visits a month. I am also guilty of this. With a Starbucks at every corner in Manhattan, how can you not feed your addiction.


61% of customers between the ages of 18-24 drink coffee of an energy boost.
80% of customers between the ages of 18-24 visit Starbucks for snacks and beverages.
49% of customers between the ages of 18-24 visit Starbucks for meeting with friends and social activities.
Because the customers between the ages of 18-24 are most likely college students. Many find Starbucks to be relaxing, affordable and convenient. New york university can enjoy that convenience with a Starbucks right on campus, as well as many other colleges.

Although Starbucks receives major business from this demographic, Starbucks also targets every other demographic. Everyone can enjoy Starbucks from its children's menus, to senior citizen discounts. I would say its the Bloomingdale's for gourmet "Everything" associated with beverages.

Does Starbucks participate in Business Marketing?

Starbucks, well known for its luxury coffee and delicious seating area is committed to customer satisfaction. So why not include a Starbucks in every one's favorite discount store Target. In 2002 Target and Starbucks agreed to place a Starbucks in all of the new target stores, the Starbucks editions will have the same features of a typical Starbucks. Flashing forward to 2010, depending on the area the of the target store, Starbucks sales vary.Many customers prefer Targets less pricier meal choices.

Macy's in Manhattan has also agreed taken advantage of Starbucks great repetition, with two Starbucks located within the superstore.

As of 2010, Starbucks has also added their Internet site, there customers are able to purchase coffee and gift cards. Starbucks also caters to small businesses with its business to business products. For small businesses, Starbucks offers cups, coffee and machinery to satisfy the Starbucks junkies of today's workforce.

How Starbucks Influences Consumer Decision

In any business the key to success is consumer satisfaction. Starbucks is aware of this and pleases many customers with luxury coffee supposedly made with great care. Starbucks is always introducing new things to the menu without much advertising. Starbucks recently added oatmeal with three topping choices to the menu and lets not forget its limited time drinks around the holiday. One can ask themselves how are people informed of these special offers when Starbucks does not use large advertisement banners. Starbucks relies on word of mouth, if they please one customer that customer will tell a friend or maybe two : and because of its repetition they may gain more customers who will tell more friends. Does Starbucks understand the real need of consumers or potential consumers? No, Starbucks is a company that wants to sell itself and force people to believe that a four dollar cup of coffee is way better than a cup of coffee less than two dollars. You may say whats the difference between the two I still get the buzz. Well Starbucks sells you on luxury, they pay close attention to culture and language in order to enforce this thought internationally. Starbucks may be able to force its "luxury" coffee on Americans and many other countries but Italy wont have it. They already have luxury coffee and the people pay less than a dollar for it, that's a sell that can't be sold. Regardless, Starbucks is constantly introducing new items to the menu and targeting almost every demographic. Hot chocolates and cupcakes for children, low fat pastries and the choice of soy milk for the health conscious person and comfortable chairs and mellowing music can relax anyone. Though Starbucks doesn't advertise on television and public banners, its success has been based on word of mouth and its luxury coffee. I think customer satisfaction has definitely been met 100%.

Starbuck's Global Marketing Plan

Starbucks a Seattle based company is well known for its quality to coffee and aggressive global marketing. Starbucks has two strategies when expanding globally:presenting a high quality product no matter where you sell it and choosing the right people to work with. Starbucks also tries to stay sensitive to cultures and language. In Spain almost every menu is written in Spanish and Catalan. In china Starbucks goal is to build hip hangouts that tap into the new taste of china's emerging middle class: tweaks to furniture,store layout, artwork and food options have been made to apply more to the Chinese eye.

Starbucks largest oversea markets are in japan, England and china. Starbucks need to make more changes to appeal to these countries who prefer tea.

Starbucks Target market

Starbucks original target market for its delicious high quality coffee was young college students with slightly higher incomes than average incomes. Years later Starbucks has moved it focus from college to targeting every demographic. Starbucks locations are noticed in specific neighborhoods and classes. Starbucks targets every demographic in higher incomes: people with high incomes are more likely to spend 4 dollars and up for a cup of coffee.

Starbuck's Major Marketing Situation

The Starbucks chain just continues to grow and grow. Europeans will be happy to know that Aria foods: a company owned by 7,700 Danish and Swedish cooperative members will now manufacture, distribute and market Starbucks branded RTD beverages around Europe. This is a great deal for Starbucks who estimate the European market size at about 500 million. Starbucks is also calling for 200 international cafes and has not forgotten about the united states takeover calls for 100 net stores. Starbucks is looking toward china for the expansion of the company after it takes over the united states. All I can say is watch out Dun kin donuts because when Starbucks does it , they do it big.

Re definition of Starbucks Mission Statement

Our mission is to make sure the customer is always satisfied. Whether its coffee to go, hot steaming cup of oatmeal with fruit and nuts or a pastry to start a pleasant day, the customers are always satisfied. We are encouraging and cultivating the human essence one cup and one neighborhood at a time.

Customer satisfaction is our number one goal. We are passionate about quality and our work is never done. The finest coffee beans are imported and roasted with love and tenderness. With every cup of coffee we want our customers to feel as though they received a hug from a relative they haven't seen in awhile. We are that passionate at what we do. This is not just a job for us; its a career in which we love what we do. We treat each other with courtesy and enjoy diversity, which is the standard nothing less.

Starbucks is really about the human junction. We connect with our customers, we share laughs or light conversations while serving a perfectly made beverage. Our customers are always respected and their needs met. Comfortable seating and internet services are made available for the customer that enjoys spending time with us. We like to think of Starbucks as home away from home, without the worries of the outside world. Just grab a cup of Joe, one of oue delicious pastries, a comfty seat and enjoy the comforts of Starbucks. Always full of empathy.

The world is looking toward Starbucks to set the new standard and we will lead. We are part of many communities and we make it imperative that we are good neighbors. We are commited to delivering perfection in every area: customer satisfiction, success for our patners and shareholders and the enjoyment of neighboring communties. We dont forget the importance of environmental issues and we share that with everyone. We realize that we are all responsible for the environments future that is why we encourage all to join our mission of buying, selling and using environmentally friendly products. Starbucks is not just about delivering perfection but perserving life.